Growth Marketing Lead at Anthropic in San Francisco

About Anthropic Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems. About the role The Growth team helps people discover, adopt, and become successful on Claude. Product managers, engineers, designers, data scientists and marketers work together as one team across every product and plan: Pro, Max, Team, Enterprise, as well as the API for developers. Growth marketing sits within this unified Growth team, and is responsible for performance marketing, lifecycle, and SEO. We are hiring a Growth Marketing Lead to own and scale our performance marketing efforts. This leader will define channel strategy across self-serve and sales-assisted journeys, develop programs for distinct customer segments, and own measurable impact from demand creation through customer growth. Key responsibilities Own our global performance marketing channel strategy across all channels, including forecasting, planning, audience targeting, and budget pacing Execute growth campaigns end-to-end across acquisition, activation, and retention, from hypothesis through launch and scale Build campaigns and programs for consumers, developers,…