Associate Director, Global Creator Program at HelloFresh in New York

HelloFresh is looking for a senior operator to stand up a global creator program as a new growth engine for the Group. Your mission is to build a global community of creator ambassadors for our brands - HelloFresh and Factor - producing content at scale: thousands of creators, paid on performance, feeding both our organic channels and our paid channels, specifically Meta. You will be part of a global team across Berlin and New York, work directly with senior growth leadership, and manage multimillion-euro creator budgets. Success looks like: A creator community that grows month over month and stays active: creators onboard quickly, post consistently, and earn meaningfully. The program becomes a reliable source of content at scale — thousands of posts feeding organic reach — and a standing pipeline of creative for paid, acquiring customers at a cost that beats our existing channels. You will own… Program strategy and commercial model. Design how creators earn: commissions, rewards, challenges and progression tiers. Own the program's unit economics and budget, and iterate the model on live performance data. Creator activation, coaching and community. Run the creator community day to day: onboarding, coaching and training creators to produce content that converts, celebrating wins, and steering everyone toward what works. Develop the best creators into long-term brand…