Manager, Growth Marketing at HelloFresh in New York

Manager, Growth Marketing This is a hybrid position to the NYC HelloFresh Headquarters The Manager, Growth Marketing (Factor US) is a performance marketing generalist who takes full ownership of their channel portfolio — managing execution, optimizing performance, and driving results across whatever they own. Direct mail is the current anchor channel and primary focus of this role; it is learnable on the job with strong agency support and a deep library of internal test learnings. Beyond DM, this role actively supports growth planning and performance management across select emerging channels in our mix. We're looking for someone who is energized by variety, brings structured analytical thinking wherever they work, and takes ownership without needing to be an expert from day one. You will… Own the execution and optimization of Factor's direct mail program — from segmentation and creative briefing through production, deployment, and post-campaign analysis. Support growth planning and performance tracking for select non-DM channels (e.g. podcast, direct sales) in partnership with respective channel leads — bringing analytical structure and executional support where it adds the most value. Manage spend allocation within approved budgets, continuously seeking opportunities to improve efficiency and ROI across your channel portfolio. Partner with creative and print agency…