Teamlead Growth Optimisation at HelloFresh in Berlin

The role The Team Lead, Growth Optimization executes growth initiatives by managing audience strategy and ad progression performance to drive acquisition and conversion improvements across key marketing channels. This role manages the day-to-day execution of Growth Optimization initiatives, with a clear focus on optimizing first-party data utilization, accelerating acquisition and conversion performance, and ensuring efficient use of marketing spend. This role demands an execution-focused leader to drive growth initiatives through data-driven decision-making and cross-functional collaboration, supporting team priorities while maximizing ROI and operational efficiency. The individual contributes to: Improving how efficiently we acquire and convert customers at scale Making better and more consistent use of first-party data across marketing and Ad Progression Managing and supporting team members with clear ownership and high standards Making growth work more consistent and effective across assigned marketing channels Supporting alignment across marketing, product & tech teams on shared objectives What you’ll do Manage and support team members across audience strategy and ad progression initiatives, fostering strong ownership and clear priorities Execute and drive Growth Optimization initiatives aligned with overall strategy and clear quarterly objectives Contribute…