Senior CRM Specialist at N26 in Berlin

About the opportunity As a Senior CRM Specialist (Engagement & Retention), you’ll own the customer journey from month two onwards. You’ll play a pivotal role in keeping our millions of users active, engaged, and thriving within the N26 ecosystem. This is a true 50/50 hybrid role: you will split your focus between driving high-level lifecycle strategy and rolling up your sleeves to execute campaigns natively. You'll join our high-performing CRM team in Berlin to solve our most critical retention and reactivation puzzles. In this role you will: Operational Excellence (50%) Execute multi-channel CRM campaigns, employing a holistic approach to engage effectively with our customer base. Collaborate closely with cross-functional teams and stakeholders to ensure the seamless delivery of complex campaigns, leveraging your operational expertise. Champion adherence to established processes, both within your role and among stakeholders, to maximise campaign efficiency and operational excellence. Conceptualise, set up, and maintain automated communication workflows that support the achievement of CRM key performance indicators. Analytic mastery Collaborate with data analytics and data engineers to ensure a data driven approach to your work. Utilise A/B testing methodologies to optimise campaign performance, leveraging your technical and analytic proficiency. Own and report…