Director, Marketing Capability and Transformation The Coca-Cola Company · Turkey - Istanbul

Job Description Summary: Lead the Eurasia & Middle East (EME) Marketing Capabilities & Operations agenda- building future-fit skills, modern marketing practices, and a culture of continuous learning that accelerates growth. Define the marketing capability roadmap, strengthen agency performance, advance experimentation at scale, and improve resource effectiveness across people and DME (direct marketing expense). Drive the adoption of platform services, tools, and best practices to elevate marketing effectiveness and execution quality across EME markets. What You’ll Do 1) Build Marketing Capabilities & Learning Culture Define the EME Marketing Capability strategy and calendar, covering skills, experiences, learning journeys, and knowledge-sharing, aligned with the global capability framework and market needs. Assess capability gaps across the Operating Unit and markets, translating them into targeted development priorities. Partner with HR to deploy curricula, credentialing, and on-the-job capability building through coaching, clinics, and communities of practice. Embed modern marketing capabilities, including data, AI, digital, creators, commerce, full-funnel planning, and measurement. Curate external best practices and enable peer learning across markets. 2) Resource Effectiveness (People & DME) Develop benchmarks and recommendations to improve the…