Philips
Marketing Communications Manager - IGT Systems at Philips in Best
Job description
Job Title
Marketing Communications Manager - IGT Systems
Job Description
In IGT Systems, we have three clinical segments: Interventional Cardiology, Interventional Radiology, and Hybrid Surgery and a great product portfolio, each managed by a Downstream Marketing Manager.
Play a key role in executing global marketing communications for either clinical segments or our product portfolio, by creating, producing, and delivering high quality omni-channel campaigns and assets across the Customer Decision Journey (CDJ), in close partnership with the Downstream Marketing Managers. In addition, become our AI champion, acting as a role model on our AI transformation journey, especially linked to the efficient creation of Marcom assets.
Your role:
You will bring the IGT Systems Marketing & Engagement Strategies to life by translating strategic input from the Downstream Marketing Manager into globally compelling marketing communication assets .
You will be responsible for briefing partner agencies, creating and delivering the global master assets/toolkits (inc. print, video, digital collaterals), and campaign materials that support awareness, consideration, demand generation, and loyalty across the pre-defined Customer Decision Journey (CDJ).
You will also support medical congresses and events by executing on the defined booth experience, messaging, visuals, and experiential…
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