Turkey Commercial Marketing Lead at HP in Istanbul

Turkey Commercial Marketing Lead Description - Job Summary: This role is responsible for developing and executing integrated B2B marketing strategies that drive demand generation, account engagement, pipeline growth and revenue contribution across Turkey. The role translates regional and global marketing priorities into local GTM plans, leveraging account-based marketing (ABM), digital demand generation and customer lifecycle programs. Working closely with sales, category, channel and alliance teams, the role drives marketing-sourced and marketing-influenced pipeline while optimizing customer engagement across target accounts and segments. Strategic Planning & Go-to-Market: Translates global and regional commercial marketing strategies into local marketing plans, budgets, KPIs and execution roadmaps. Develops integrated GTM plans for priority business categories, solutions and customer segments Collaborates with sales leadership, category teams and channel organizations to align marketing programs with business priorities and revenue objectives. Demand Generation & Pipeline Growth: Owns demand generation strategy and execution across digital, partner, event, content, and outbound marketing channels. Drives marketing-sourced and marketing-influenced pipeline through lead acquisition, nurture, conversion and acceleration programs. Defines lead generation targets…