Director, Creative Excellence at Philips in Amsterdam

Job Title Director, Creative Excellence Job Description Your Challenge: The Director, Creative Excellence sets the direction, standards and practices that help Philips Personal Health deliver more distinctive, consumer-relevant and commercially effective creative at scale. Business Units retain ownership of the creative idea, brand strategy and brief. Regions and markets lead local activation and in-market delivery. This role sits within CXE and plays a pivotal role across Business Units and Regions, connecting and strengthening both by building the standards, insight, governance and technology needed to develop stronger work and activate it more effectively. Working closely with Business Units, Regions and the wider CXE, the Director creates the conditions for Creative Excellence to become a consistent organisational strength. Your role: The Director, Creative Excellence leads the Creative Excellence agenda across Philips Personal Health—setting the ambition, standards, practices and learning culture that help Business Units and Regions develop more impactful, distinctive and effective work. 1. Creative standards, strategy and review Define, embed and evolve Personal Health global standards for Creative Excellence, giving Business Units and Regions practical guidance for developing and activating high-quality work. Establish clear principles for creative quality,…