Sr. Manager, PR & AI Discovery at Philips in Amsterdam

Job Title Sr. Manager, PR & AI Discovery Job Description Your Challenge: Consumer discovery is shifting rapidly from traditional search engines and media outlets toward social channels and AI-driven answer engines. This role bridges traditional PR, influencer marketing, and Generative Engine Optimization (GEO) to ensure Philips products are trusted, highly visible, and accurately represented across traditional media, social platforms, and AI-powered search engines (LLMs). Positioned as a key capability evolution within Philips Personal Health across Western Europe, this position leads the transition into Generative Engine Optimization (GEO) - shaping machine-readable, authoritative content via earned channels so that AI platforms continuously discover, interpret, and cite Philips categories and products. As this is an emerging space, we do not expect you to have mastered every aspect of AI discovery on day one. We are looking for a progressive, ambitious communicator with strong earned media foundations across consumer-first platforms who is eager to step into the unknown, build cross-functional momentum, manage agency partners, and pioneer the playbook for the region. Your role: Pioneer AI Discovery & GEO: Lead the regional strategy for Generative Engine Optimization. Audit how Philips categories appear in AI search engines, identify narrative gaps in LLM corpora…